Matthew and Camila McConaughey are baring it all in the name of tequila!

The married couple unveiled their new joint tequila brand, Pantaleones Organic. In a nod to the name of their project, they announced the news with a cheeky video in which they both are well … not wearing pants. This is the kind of fun spirited couple that a vodka brand deserves!

“Pantalones Organic Tequila – the best thing we’ve made with our pants on,” they added in a joint statement. The couple share three children together. Check out the full video here: Matthew McConaughey & Wife Reveal ‘The Best Thing We’ve Made With Our Pants On’ (yahoo.com)