By @emilyontheradio

New year, new face… Halsey takes pride in doing her own makeup and now she’s passing the torch to you to do your own in 2021 with her own line of cosmetics, “About Face.”

many of you know ive done my own makeup for a long time. i believe makeup is about feeling cool, not looking perfect. “about-face” is available for preorder now ✨ https://t.co/0Psz9jTdCO — @aboutfacebeauty pic.twitter.com/wsdqWK2BEW

— h (@halsey) January 4, 2021

And apparently this new endeavor has been in the works for 2-3 years.

I’ve been building this for 2 or 3 years! https://t.co/u4jJxNFkx1

— h (@halsey) January 4, 2021

The brand is vegan and cruelty-free and offers various highlighters, gloss and matte lipsticks, eyeshadow sticks, a blender, and more. You can shop the collection at aboutface.com.

Now I’m just wondering if the name “About Face” has anything to do with Halsey’s given name, Ashley Frangipane. Same initials. I dig it.

@emilyontheradio